Colson Hicks Eidson and DiCello Levitt & Casey File Class Action Lawsuit Against Miami-Based Monat Global Corp for Fraudulent & Deceptive Practices

May 9, 2018 / 6:50 am

All-Women Litigation Team Seeks to Hold Hair Company Accountable for Preying on Women’s Self-Esteem and Natural Desire for Longer, Thicker Hair

CORAL GABLES, Fla. (May 8, 2018) — Attorneys Julie Braman Kane and Lindsey Lazopoulos Friedman of Coral Gables-based Colson Hicks Eidson and Amy Keller of Chicago-based DiCello Levitt & Casey have filed a class action lawsuit in the Southern District of Florida against Miami-based Monat Global Corp. for fraudulent and deceptive practices in connection with the sale of its Monat Hair Care Products (“Monat Products”).

The suit was filed on behalf of Sue Hoffpauir and a proposed class of similarly-situated purchasers of Monat Products. Hoffpauir purchased the Monat Products because of the company’s representation that the products would encourage hair growth and produce longer, healthier hair; however after using the products, her hair started thinning considerably and became brittle. Essentially, she suffered hair loss, hair damage, scalp irritation and discomfort after using the Monat Products for six months. Although it has been several months since she used the products, her hair remains damaged and parts have not grown back.

According to the lawsuit, an inherent design and/or manufacturing defect in Monat Products has caused significant and embarrassing hair loss and painful scalp irritation to many consumers, and despite knowledge of the defect, Monat failed to disclose or warn consumers. In fact, Monat actively concealed customer’s complaints and methodically filed lawsuits and issued cease and desist letters to people who made public statements about the hair loss caused by the Monat Products, cruelly silencing these women from sharing their stories.

The complaint also asserts that Monat misled consumers and preyed on women’s desire for self-beautification through longer, thicker, more luxuriant hair and engaged in aggressive marketing tactics to lure consumers into purchasing Monat Products, including numerous assertions about the “natural-based” and “safe” nature of its products, which are patently false. According to the complaint, Monat Products use numerous harsh chemicals containing known human allergens while also falsely claiming that its products are sulfate- free and do not include petrochemicals. Beneficial health and efficacy claims, including “clinical results” regarding Monat products are also ubiquitous on Monat’s website and its marketing materials, which falsely boast of “higher proven results than the other leading hair rejuvenations brands.”

Led by the Urdaneta Family, Monat is sold through a multi-level marketing scheme in which the company actively recruits purchasers to become “Market Partners,” who are used to market and sell the products through social media and other marketing channels. The Market Partners recruit additional Market Partners to share in the “down-line” profits generated by their recruits, essentially operating as a pyramid scheme.

“The defendant has known about the defect and has failed to provide an adequate remedy. Instead, they continue to mislead consumers through aggressive marketing tactics, taking advantage of women with a natural desire for longer and fuller hair,” said Kane, who filed the lawsuit along with co-counsel Amy Keller and Lindsey Lazopoulos Friedman. “Many of these affected women have now suffered embarrassing hair loss and painful scalp irritation, impacting their self-esteem and quality of life. We hope this lawsuit, and the others that have been filed around the country, sends a strong message to the defendant and other corporations engaging in deceptive business practices.”

“It’s important to our plaintiff that the women who were affected by Monat’s defective haircare products be able to tell their stories, and be compensated for the devastating losses that they suffered,” said Keller.  “We look forward to representing these women, and holding companies like Monat accountable when they prey on women’s self-esteem to sell so-called ‘natural’—but damaging—products.”

Among the violations outlined in the complaint include violation of the Florida Deceptive and Unfair Trade Practices Act, breach of warranty, breach of contract, negligence and failure to warn, and unjust enrichment.

For more information, call Julie Braman Kane at 305-476-7400.


The Law Firm of Colson Hicks Eidson is a trial firm with nearly 50 years of experience handling local, national and international litigation, and arbitration. Members of the firm have been involved in some of the country’s most high-profile and landmark cases resulting in impactful and precedential rulings. A mid-size firm with a diverse staff comprised of more than 50 percent women and minorities, Colson Hicks Eidson prides itself on a track record of developing future leaders within the legal profession and its civic and community involvement. Members of the firm have held notable positions serving on the boards of prominent institutions, such as the State University System of Florida and the Florida State Board of Education, and holding high-ranking offices, including President of the 60,000-member American Association for Justice; President of the International Academy of Trial Lawyers; President of the Academy of Florida Trial Lawyers; President of the Dade County Bar Association; President of the Miami-Dade Florida Association of Women Lawyers; United States Attorney for the Southern District of Florida; and Chairman of the Florida Federal Judicial Nominating Commission.


Based in Chicago and Cleveland with a nationwide practice, DiCello Levitt & Casey represents individuals, businesses, institutional investors, and public clients in complex and multidistrict litigation and class action cases.  The attorneys have successfully prosecuted and settled numerous high-profile cases, resulting in billions of dollars in recoveries for their clients and other class members.  Founders Mark DiCello, Adam Levitt, and James Casey lead a nationally-recognized team of leaders—acknowledged as Super Lawyers and Leading Lawyers by Lawdragon, and AV-Rated by Martindale-Hubbell—who share a collective depth of experience and steadfast commitment to justice.  Their tireless advocacy on behalf of their clients is well-known, resulting in numerous appointments to high-profile cases against Equifax, Volkswagen, General Motors, Conagra Brands, and Ford Motor Company.  Members of the firm hold prominent positions in the bar, including with the Public Justice Foundation, the American Legal Institute, the American Association for Justice, Class Action Trial Lawyers, the Duke Center for Judicial Studies, National Trial Lawyers, the Economic Club of Chicago, the Chicago Bar Association, and the Ohio Association for Justice.

Trending Stories

March 28, 2024

Latest Updates
and Insights from Colson

Related News & Case Studies

Colson Hicks Eidson lawyers Thomas Kroeger and Zachary Lipshultz secured a $3 million damages award for a family of four who suffered significant trauma when a defective lithium-ion battery-powered scooter exploded and burned down their townhome. The family lost all of their possessions and endured significant emotional distress after being exposed to the fire and smoke.

On June 21, 2021, the electric scooter sold by Miami-based Defendant Hypertoyz exploded in the family’s foyer, quickly engulfing their home in fire. Everyone managed to escape amid the smoke and fire, but the family’s townhome was gutted in the blaze, destroying their possessions and forcing them to relocate.

A Federal District Court for the Southern District of Florida recently awarded all four family members compensatory damages totaling $3 million.

Colson Hicks Eidson, P.A. and co-counsel BartlettChen LLC filed a complaint on behalf of a three-generation family who experienced a harrowing near-death incident on a United Airlines flight. The event occurred due to a miscommunication between the Captain and First Officer, resulting in the plane suddenly losing altitude and plunging toward the Pacific Ocean, coming within seconds of crashing and subjecting the passengers to extreme G-forces and terror.

The incident took place on Dec. 18, 2022 when three generations of the family boarded United Airlines Flight 1722 from Maui, Hawaii to San Francisco, California after a long-planned family vacation.

Shortly after takeoff during heavy rain, the Captain asked the First Officer to reset the wing flaps, but the First Officer heard “15” instead of “five,” according to the National Transportation Safety Board (NTSB).  The NTSB concluded that the probable cause of the incident was “the flight crew’s failure to manage the airplane’s vertical flightpath, airspeed, and pitch attitude following a miscommunication about the captain’s desired flap setting during the initial climb.”

“To some extent, encounters with bad weather or turbulence are unavoidable when you fly, but no passenger should ever have to endure such a terrifying experience due to pilot error while traveling on a routine commercial flight.” Curtis Miner, Counsel for Plaintiffs said. “Our clients’ entire, three-generation family was subjected to this terrifying, near-miss incident.  We are committed to seeking justice and fair compensation on their behalf.'” Austin Bartlett, Counsel for Plaintiffs, commented: “This nearly catastrophic flight was horrific and traumatic. The Maltz family and all airlines passengers deserve better.”

The complaint was filed in the Circuit Court of Cook County, Illinois where United Airlines is headquartered.

About Colson Hicks Eidson

Colson Hicks Eidson is a boutique litigation firm serving clients in local, national, and international matters. Our multilingual team of highly experienced attorneys is dedicated to providing our clients with top-tier legal representation backed by a commitment to hard work, creative thinking, responsiveness, and professionalism. From our offices in Miami, we have handled a broad range of significant legal matters around the world for over 50 years.

About BartlettChen LLC

Based in Chicago, BartlettChen LLC represents individuals in aviation, wrongful death, and immigration matters across the nation and internationally. Austin Bartlett of BartlettChen has practiced aviation law for more than two decades and brings the unique perspective of a former aviation defense attorney to help victims and their families secure full compensation for their losses.

Colson Hicks Eidson is pleased to announce that nine attorneys have been named in the 2024 Lawdragon 500 Leading Plaintiff Consumer Lawyers. Lawyers for this guide are selected through Lawdragon’s process of independent journalistic research and submissions.  Their selection process emphasizes lawyers who have demonstrated consistent excellence and have made notable impacts in their fields.

Click here to read the full guide.

The Firm’s recognized attorneys are listed below.

About Colson Hicks Eidson

Colson Hicks Eidson is a boutique litigation law firm based in Miami, Florida, serving clients in local, national, and international matters across multiple languages. Practice areas include complex civil and commercial litigation, catastrophic personal injury, medical negligence, product liability, class action, mass tort, and white-collar criminal defense for the most serious and challenging of cases.  Since 1971, the firm and its lawyers have consistently worked to be respected by the state and federal judiciary – securing numerous multimillion-dollar verdicts, judgments, and settlements on behalf of clients. Learn more at

MIAMI (November 2, 2023) – Colson Hicks Eidson announced today that it has been named in the 2024 list of The Best Law Firms in America. The Miami-based firm has once again received this honor at both the national and metropolitan level. This follows a recent announcement where seven of the firm’s attorneys were named as Best Lawyers in America” for 2024 across a range of fields.

“We strive every day to provide the best possible representation for our clients, and we are honored to continue to receive this recognition for our work,” said Dean C. Colson, Managing Partner of Colson Hicks Eidson.

Best Lawyers, a distinguished peer-review legal publication company, develops The Best Law Firms in America listings through individual lawyer and law firm surveys and firm recognition history. Colson Hicks Eidson is recognized in the following areas.

National Tier 2 (Represents national clients and smaller companies)

  1. Mass Tort Litigation / Class Actions – Plaintiffs

Metropolitan Tier 1 (Scored within a certain percentage of highest-scoring firms in area)


  1. Bet-the-Company Litigation
  2. Commercial Litigation
  3. Criminal Defense: White-Collar
  4. Mass Tort Litigation / Class Actions – Plaintiffs
  5. Medical Malpractice Law – Plaintiffs
  6. Personal Injury Litigation – Plaintiffs
  7. Product Liability Litigation – Plaintiffs
  8. Insurance Law

Metropolitan Tier 2 (Scored within a certain percentage of the next highest-scoring firms in area)


  1. Professional Malpractice Law – Defendants
  2. Professional Malpractice Law – Plaintiffs

# # #

About Colson Hicks Eidson

Colson Hicks Eidson is a boutique litigation law firm based in Miami, Florida, serving clients in local, national, and international matters across multiple languages. Practice areas include complex civil and commercial litigation, catastrophic personal injury, medical negligence, product liability, class action, mass tort, and white-collar criminal defense for the most serious and challenging of cases.  Since 1971, the firm and its lawyers have consistently worked to be respected by the state and federal judiciary – securing numerous multimillion-dollar verdicts, judgments, and settlements on behalf of clients. Learn more at

Colson Hicks Eidson (CHE) is proud to announce its recent involvement in a significant legal matter with statewide implications. Sabrina Saieh, an attorney at CHE, has filed an amicus brief in the First District Court of Appeal in the case of State of Florida, Agency of Health Care Administration v. Alfredo Ivan Murciano, M.D. in support of Dr. Murciano’s brief.

The amicus brief was filed on behalf of CHE senior partner Roberto Martinez, who served on the most recent Florida Constitution Review Commission and was the primary sponsor of an amendment to the Florida Constitution, now found in Article V, Section 21, titled “Judicial Interpretation of Statutes and Rules.” This amendment explicitly prevents courts and Administrative Law Judges (ALJs) from deferring to administrative agencies’ interpretations of state statutes or rules.

The brief urges the First District Court of Appeal to recognize that Article V, Section 21 was added to the Florida Constitution to prevent executive branch agencies, such as the Agency of Health Care Administration (ACHA), from imposing their legal interpretations on the courts and ALJs. The Florida Constitution prohibits ALJs and the courts from accepting mandates from ACHA to adopt their findings of fact or issue orders based on ACHA’s interpretations of statutes and rules that contradict those determined by the ALJs or courts during a de novo review.

This amicus brief underscores CHE’s dedication to defending the integrity of the Florida Constitution and ensuring that judicial interpretation of statutes and rules remains impartial and independent from administrative agencies.

Organizing Committee Appointee  Stephanie Casey formally honored by Judge Altman

MIAMI (September 9, 2023) –  Colson Hicks Eidson, a multilingual complex civil and commercial litigation law firm based in Miami, FL, today congratulated Stephanie A. Casey for her leadership as an ad-hoc organizer of the Florida Southern District’s 6th Biennial Bench and Bar Conference. She was recognized formally by Judge Roy Altman for her remarkable service at the event in Miami Beach on September 9, 2023. 

The Bench and Bar Conference of the Southern District – a collaborative effort between the US District Court and the South Florida Chapters of the Federal Bar Association – brought together legal professionals, judges, and experts in a sold-out event, attracting more than 1,000 attendees. Casey played a pivotal role in organizing this prestigious gathering, which featured a day-long program of engaging panel discussions with esteemed judges, legal experts, and members of the Southern District of Florida’s Bench and Bar.

One of the highlights of the conference was the “Supreme Court Roundup,” featuring distinguished speakers Miguel A. Estrada and Neal Katyal. Additionally, a thought-provoking panel discussion marked the 60th anniversary of the Supreme Court’s landmark Gideon v. Wainwright decision, with Yale Law Professor Akhil Reed Amar, the Honorable Kathleen M. Williams, and the Honorable Robert N. Scola, Jr. 

“We are immensely proud of our partner Stephanie Casey for her exceptional contributions to the 6th Biennial Bench and Bar Conference,” Senior Partner Curt Miner said. “Her leadership and commitment to advancing the legal profession are exactly in line with our firm values, and we look forward to her continued success.”

Casey was appointed to the Southern District’s Bench and Bar Committee by Chief Judge Cecilia M. Altonaga in May 2022.  

About Colson Hicks Eidson

Colson Hicks Eidson is a renowned law firm based in Miami, Florida that is recognized as one of the top trial firms in the United States. Built on a foundation of over 50 years of dedication forging strong client relationships, Colson Hicks Eidson handles local, national, and international litigation, with cases spanning from Miami, Florida, and throughout the United States, to matters in the Caribbean, Central America, South America, and Europe. Learn more at: